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Why is Eating Healthy So Hard?

food decisions on a fork depicting unhealthy and healthy choices

  • Main Ideas

    Learning Objective

    Understand the key reasons why eating healthy can be difficult, including the roles of convenience, value, and pleasure in food choices.


    Behavioral Objective

    Analyze personal food choices to identify where convenience, value, or pleasure may be leading to less healthy eating habits and develop a plan to make more nutritious choices.


    Key Thought

    While convenience, value, and pleasure play significant roles in how we choose our food, awareness and intention can help guide healthier decisions.

  • Main Ideas

    Learning Objective

    Understand the key reasons why eating healthy can be difficult, including the roles of convenience, value, and pleasure in food choices.


    Behavioral Objective

    Analyze personal food choices to identify where convenience, value, or pleasure may be leading to less healthy eating habits and develop a plan to make more nutritious choices.


    Key Thought

    While convenience, value, and pleasure play significant roles in how we choose our food, awareness and intention can help guide healthier decisions.

  • Terms

    Bliss Point

    noun

    The point at which the combination of flavors and textures in food provides the maximum amount of pleasure. This concept is often used by food manufacturers to create foods that are irresistible and drive overconsumption.

    Convenience Foods

    noun

    Pre-packaged or pre-prepared foods designed for quick and easy consumption. While convenient, these foods are often processed and low in essential nutrients.

    Highly Palatable Foods

    noun

    Foods engineered with the perfect blend of sugar, fat, and salt to maximize flavor and pleasure, often making them difficult to resist. These foods are typically processed and include items like soda, chips, and baked goods.

    Pleasure Center

    noun

    A region in the brain that responds to rewarding stimuli, such as delicious food. When activated, it reinforces behaviors that result in pleasure, which can lead to overeating in response to highly palatable foods.

    Whole Foods

    noun

    Foods that are minimally processed and as close to their natural form as possible, providing essential nutrients without added chemicals or artificial ingredients.

  • Terms

    Bliss Point

    noun

    The point at which the combination of flavors and textures in food provides the maximum amount of pleasure. This concept is often used by food manufacturers to create foods that are irresistible and drive overconsumption.

    Convenience Foods

    noun

    Pre-packaged or pre-prepared foods designed for quick and easy consumption. While convenient, these foods are often processed and low in essential nutrients.

    Highly Palatable Foods

    noun

    Foods engineered with the perfect blend of sugar, fat, and salt to maximize flavor and pleasure, often making them difficult to resist. These foods are typically processed and include items like soda, chips, and baked goods.

    Pleasure Center

    noun

    A region in the brain that responds to rewarding stimuli, such as delicious food. When activated, it reinforces behaviors that result in pleasure, which can lead to overeating in response to highly palatable foods.

    Whole Foods

    noun

    Foods that are minimally processed and as close to their natural form as possible, providing essential nutrients without added chemicals or artificial ingredients.

Introduction

Eating healthy is often easier said than done. Convenience, value, and pleasure shape many food choices, often leading to processed, nutrient-poor options. While we know our bodies thrive on whole, real foods, sticking to a nutritious diet can feel overwhelming. This topic explores why making healthy food decisions is so challenging and provides practical tips to help you improve your eating habits. By understanding the reasons behind your food choices, you can start making intentional decisions that support long-term health and well-being.

Why is Eating Healthy So Hard?

Most of us choose our food based on convenience, pleasure, and cost. As a result, we eat mostly processed foods with little nutritional value. Our bodies need real, whole foods to function optimally. Contrary to popular belief, healthy food is not more expensive but might not be as convenient. With a little planning and patience, we can improve our eating habits.

Food Decisions Based on Convenience

Our bodies need a wide range of nutrients to stay healthy, fight disease, and reduce inflammation. The only way to get all the nutrients we need is through healthy foods like fruits, vegetables, whole grains, nuts, and beans. Eating a plant-based diet sounds simple enough, so why do so many of us struggle with it?

One reason is convenience. Over the past 50 to 60 years, the time families spend preparing meals has decreased drastically. In today's world, quick and convenient food options like pizza delivery, microwave meals, drive-thrus, and even gas station snacks make it easy to avoid cooking. These foods fill our bellies but rarely provide the nutrients our bodies need.

Food Decisions Based on Value

Value is another significant factor influencing our food choices. Many people believe that eating healthy is more expensive. While processed foods may be cheaper when looking at cost per calorie when you measure value in terms of nutrients, real food is often more affordable. For example, fresh produce and whole grains provide essential nutrients that processed foods lack. So, while you might spend less on sugary snacks, you're missing out on the nutritional value your body requires to stay healthy.

Food Decisions Based on Pleasure

Pleasure is arguably the most powerful motivator for food choices. We love food-and we should! If food were unappealing, we wouldn't be driven to eat. The problem is that modern food processing has taken advantage of this love by creating foods designed to be irresistible. This taps into the brain's "pleasure center," making us crave more.

Years ago, when food was less readily available, these cravings helped ensure we got enough to eat. Today, however, the abundance of highly processed, calorie-dense foods means we often consume far more than we need. Food manufacturers have discovered how to manipulate flavor, texture, and ingredients to make food almost addictive.

Highly Palatable Foods

Highly palatable foods are those designed to be incredibly enjoyable. Food scientists carefully balance sugar, salt, and fat levels to make processed foods irresistible. They've even perfected the "mouthfeel" of foods-like the crunch of chips, the fizz of soda, and the smoothness of ice cream. The combination of perfect taste and texture is known as "The Bliss Point." These foods are so enjoyable that it's difficult to stop eating them, leading to overconsumption of unhealthy foods like chips, sugary cereals, and baked goods.

Conclusion

The modern food environment makes it easy to choose foods based on convenience, value, and pleasure, but these decisions often come at the expense of our health. By understanding the forces that shape our food choices, we can start making more intentional decisions and shift towards healthier, nutrient-rich options. Planning meals, focusing on whole foods, and reducing processed food intake are steps in the right direction for better health.

What is Real Food? : 1:28

Video text transcript.

Try Something New

Objective: Expand your palate and discover new healthy foods by trying a fruit or vegetable you haven't eaten before or haven't had in a long time.

  • This week, purchase and try a fruit or vegetable that you either have never had or haven't had in a while. This is a simple way to add variety to your diet and explore new healthy food options.
  • Take note of the flavor, texture, and how the new food makes you feel after eating it. Does it energize you or satisfy your hunger differently than other foods?
  • Reflect on whether you'd like to include this food in your regular diet and share your experience with others.

For additional inspiration, check the list of suggested fruits and vegetables below:

Fruits

  • Apples
  • Blueberries
  • Bananas
  • Oranges
  • Dragon Fruit
  • Mango
  • Avocado
  • Lychee
  • Pineapple
  • Strawberries

Vegetables

  • Spinach
  • Kale
  • Broccoli
  • Peas
  • Sweet Potatoes
  • Beets
  • Carrots
  • Tomatoes
  • Garlic
  • Onions

Convenience vs. Nutrition

Objective: Recognize how convenience affects your food choices and identify healthier alternatives.

  • Make a list of the most convenient foods you rely on during a busy week. These might include fast food, snacks, or pre-packaged meals.
  • For each item on the list, identify a whole food alternative that could provide better nutrition while still being relatively easy to prepare.
  • Over the course of a week, try to substitute at least two convenient foods with healthier alternatives and reflect on the changes in your energy levels and overall well-being.

The Pleasure of Real Food

Objective: Experience the pleasure of whole foods and understand the difference between natural and processed flavors.

  • Select a whole food, such as an apple, carrot, or raw almonds, and compare it to its processed counterpart (e.g., apple juice, chips, or flavored almonds).
  • Slowly eat each food, paying attention to the taste, texture, and how your body feels afterward.
  • Reflect on how the whole food satisfies your hunger and how the processed food affects your body, including energy levels and fullness.

Bliss Point Awareness

Objective: Recognize how food manufacturers use the "bliss point" to influence eating habits and practice mindful eating.

  • Pick a packaged food that you find hard to resist, such as a favorite snack or dessert.
  • Look at the ingredients list and try to identify how much sugar, fat, and salt it contains. Consider how these elements contribute to its taste and texture.
  • As you eat, practice mindful eating by savoring each bite and noticing when your body signals that you are full. Stop eating at this point and reflect on how much you ate compared to your usual consumption.
raw, healthy food for vegans raw, healthy food for vegans

Foods To Try

Download this PDF list of 10 fruits and 10 Vegetables to try.

Course Outline



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